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Misfits? Hardly. E4’s new teen drama ticks all the digital convergence boxes December 9, 2009

Posted by N.C.OnlineTraining in Uncategorized.

Here’s a great example of digital convergence if ever there was one. E4’s new teen drama (think Skins meets Heroes) is pushing its new media product through means of a pretty impressive website. At http://www.e4.com/misfits/, not only can you re watch episodes, get character profiles and see trailers, but you can also interact with the show on a whole new level.

There’s a specially designed online computer game which you can indulge in. You’ve got an online comic which you can view in high quality page by page (and there’s a lot of pages!). In addition, there’s a comments feed whereby viewers can post their views on the latest episode (but only if you register, meaning they get to add your e-mail address to their ever growing database). Add to that links to each characters Twitter page, youtube accounts and Facebook and Bob’s your uncle – digital convergence in the bag.

But wait! There’s more. You can also download a Misfits App for your mobile phone which can send you updates through a form of an RSS feed and include you in competitions.

What a concept. Shame about the show.



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