jump to navigation

Regulation: Gingers and airbrushing January 16, 2010

Posted by N.C.OnlineTraining in Uncategorized.
trackback

Thanks very much to Kieran Jones for highlighting two fantastic examples of contemporary media regulation.

First up is this rather appalling story about the ad campaign for Living TVs ‘Dating In The Dark’ (what will they come up with next?) which begged the question “how do you spot a ginger in the dark?” Virgin Media, who own Living, responded by saying that the ad was used to “challenge people’s perceptions of attractiveness and encourage decisions based on personality as well as looks”.

The ads received only 3 complaints, which was enough for the ASA to pull the ad stating that it could “be seen as prejudicial against people with ginger hair”. More info about this story can be found here.

Next is a coup for women everywhere – 60 year old model Twiggy recently appeared in an ad for some Oil of Olay eye cream airbrushed up to the nines. Two complaints (with an additional 700 from an on-line anti-airbrushing campaign) were enough to pull the ad on the basis that the ad could give consumers a “misleading impression of the effect the product could achieve”. Check the Media Guardian’s coverage here.

This one is a representation issue – does this advert reflect the truth of reality or a reality constructed in order to get its audience to waste money on overpriced moisturising creams?

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: