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February 26, 2010

Posted by N.C.OnlineTraining in Uncategorized.
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Apologies for my slowness on catching up with this story, which has actually turned out to be a bit of a non event. Earlier this week, the country’s three biggest cinema chains, Odeon, Vue and Cineworld threatened to boycott showing Tim Burton’s new 3D opus ‘Alice in Wonderland’.

The cinemas didn’t like the fact that Disney had plans to shorten the films normal 17 week run at the cinema to a mere 12 weeks, in order to release the DVD early so that people don’t illegally download it. The Media Guardian has a good write up of all the problems with the films release here.

A2 students, this is a great story to talk about when discussing Media in the Online Age. Why do you think the distributors wanted only a 12 week run? Were the cinema’s right to put up a fight? Should they have backed down so easily?

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